Our ultimate purpose is to bring happiness to as many underprivileged, vulnerable, and abused children around the world as possible, without any form of discrimination. This means that these children should have access to the basic necessities of daily life (food, clothing and shelter), protection against all kinds of abuse, a good health, adequate education, and recreational activities.

Any obstacle to the harmonious development of a child represents an injustice against which we are committed to fight; in everything we do, we will strive to:

  • Be guided by a sense of urgency
  • Be inspired by a spirit of unconditional love, compassion, and generosity
  • Focus on making a real, tangible, and long-lasting impact
  • Be different by designing and implementing creative and innovative and solutions
  • Encourage children to also seek happiness from within
  • Maximize the use of funds available for the benefit of children in need
  • Maximize our impact by collaborating with best-in-class organizations and outstanding individuals
  • Comply with the spirit and values of the United Nations Convention for the rights of the child of 20 November 1989, and the associated facultative protocols of 25 May 2000