Guiding Principles

Any obstacle to the harmonious development of a child represents an injustice against which we are committed to fight; in everything we do, we will strive to:

  • Be guided by a sense of urgency
  • Be inspired by a spirit of unconditional love, compassion, and generosity
  • Focus on making a real, tangible, and long-lasting impact
  • Be different by designing and implementing creative and innovative and solutions
  • Encourage children to also seek happiness from within
  • Maximize the use of funds available for the benefit of children in need
  • Maximize our impact by collaborating with best-in-class organizations and outstanding individuals
  • Comply with the spirit and values of the United Nations Convention for the rights of the child of 20 November 1989, and the associated facultative protocols of 25 May 2000